For most organisations, IT architecture and backbone is an important aspect for enabling the business. One of the important part of the backbone are ERP systems of the organisation that automate and connect organisation business processes end to end to deliver seamless service towards its consumers and customers. ERP systems are starting to move towards integrating and making their offering social media and mobile communication enabled. There is still lots of space for them improve and become truly social media and mobile communication enabled.
SAP ERP Systems are already offering numerous mobile applications that help the organisation workforce to become more productive using the power of integrated social network for real time data exchange. The area of CRM – customer relationship management is having most of the touch points towards the consumer and customers, SAP ERP Systems have still room to improve their integration with Facebook, Twitter type of social media platforms. In this same space SalesForce.com is offering real time online integration where marketing, sales and service modules have tight social media integration to engage consumers and customers. There is still room for improvement on integrating the campaigns, promotions and contests linkage of ERP Systems and Social Media sites hosting these events. Currently most of the ERP systems offer mobile communication and social media integration for the organisation users through their mobile application solutions. There is a still lot to be done for tighter engagement of consumer and customers through social media and mobile communication platform using ERP Systems as the backbone. Important still is to note that ERP Systems solution providers are working on this and in doing so the first step most of them have taken is to make their solutions real time available using internet and cloud hosting platforms. In coming years more improved solutions would come forward.
This decade and era is a real time business era that is pushing organisations to become real time as well as opening new doors of business using social media platforms. Many organisations have embarked on this. For achieving real success and business growth through social media, it’s important that organisations take phased approach to slowly ramp up their social media presence. This needs to be carefully handled through organisation execution strategy to address how social media and mobile communications platform can help them internally as an organisation as well as externally towards its stakeholder, customers and consumers.
Social Media and Mobile Communications help an organisation to grow internally as well as externally, it can be integrated with the organization’s end to end value chain from idea to market to market to order and order to cash functions. Most impact for engaging consumers and customers can be seen in market to order functions especially in customer relationship management area that comprises of marketing, sales and service.
Social Media and Mobile Communication Solutions and Platforms have evolved and improved a lot in past one decade. The evolution of social media and mobile communication platform integration with ERP systems is still evolving and some progress can be already seen with move towards cloud hosting and mobile applications coming to life with inbuilt integration with social media platforms. The evolution continues and would become even more real time and tightly integrated in coming years.