Use of Mobile Communications and Social media – Organisation Change

Organisation Change

For successful presence and use of Social Media and Mobile Communications platform the organisation must start with their vision and execution strategy. It’s important that the use of social media for organisation growth is clearly underpinned as per part the execution strategy. It starts with having clear social media policy for internal as well as external stakeholders including clarity on what’s allowed and not allowed. The next step after policy is to have social media usage guides available for internal as well as external networks. As social media operates 24×7 using virtual network it’s essential to monitor and control the publications and remarks. Many of these would require senior leadership comments and so it’s highly important the organization’s management team is having clear understanding, owning and support for the initiative. The publications must be clearly reviewed and simple, honest and true communications should be made. Launching, handling and archiving of campaigns, contests and promotions must be handled properly. The initiatives must have clear performance indicators that would give insights on what needs be to achieved, why and how far is the organisation in achieving this. Lastly this would need investment in right resources with skills and capabilities for managing organization’s social media presence. Resources required would in IT, Marketing, Sales and Service teams. This needs to be supported by management and Human Resources team.

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